San Antonio Market Data

SAN ANTONIO MARKET DATA

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The City of San Antonio is home to 1,144,646 multicultural Texans.

   Age			    % Population
 5 to 9             		 8.0%
10 to 19			15.6%
20 to 34			23.2%
35 to 54			27.4%
   55+				17.7%

Source: U.S Census Bureau, Census 2000

Median Age

	
San Antonio		Texas		U.S. Median
32.9			32.6		35.6

Source: Claritas, Inc.

Race

	
White				67.7
Black or African American	6.8
Asian				1.6
Hispanic or Latino		58.7

Source: US Census Bureau, Census 2000. The percentages may add up to more than 100 percent because individuals may report more than one race.

Household by Type

Family Households			280,828
Family HH's with children under 18	145,643
Married couple family			194,872
Married HH's with children under 18	97,670
Nonfamily households			124,646
Householder living alone 		101,634

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Households NSI Market Rank: 37

Total DMA Households:			793,700
Total DMA TV Households:		774,470
Total Metro TV Households:		672,960

	Population				% of 2+
	Total Persons Age 2+			2,066,000		
	Total Persons Age 12-24			425,000		
	Total Persons 18+			1,533,000		
	Total Persons Age 18-34			507,000		
	Total Persons Age 18-49			953,000		
	Total Persons Age 50+			580,000

Geography

Metro Counties (672,960 TV Households):
Atascosa	Bandera	Bexar	Comal
(14,720)	(7,810)	(538,020)	(36,840)

Guadalupe	Kendall	Medina	Wilson
(37,240)	(10,420)	(14,260)	(13,650)

Non-Metro DMA Counties (101,510 TV Households):
De Witt	Dimmit	Edwards
Frio	Goliad	Gonzales	Karnes
Kerr	Kinney	La Salle	Lavaca
McMullen	Maverick	Real	Uvalde
Val Verde	Zavala

Market Penetration Estimates

Area		Black	Hispanic	Multiset	Cable	VCR
Metro		6.6%	45.5%				61%		
DMA		6.1%	46.1%		86%		60%	76%
San Antonio	7.4%	53.7%		NA		NA	NA